It looks like Bad Boys For Life is doing about three times better than early projections. The action-comedy film scored $23.5 million at the North American box office on the first day of the four day weekend. This means the movie is on track for a $66-68 million opening.
These numbers also give Sony a reason to really move forward with the fourth installment of the franchise without a 17-year gap.
Deadline reports that Bad Boys for Life is on its way to becoming the second highest-grossing film over the Martin Luther King Jr. Day weekend. American Sniper is sitting at the top spot with $107.2 million in 2014, and Ride Along with $48.6 million, that same year.
This flick is the most successful installment of the entire franchise. 2003’s Bad Boys II earned $46.5 million in its first few days. The original 1995 film ended its run with $65.8 million.
It looks like the $90 million it took to make this movie, excluding the marketing budget, was a good investment.
