LL COOL J’s Rock The Bells brand is dropping a limited-edition merchandise collection, Rock The Bells Drop 1.
Drop 1 consists of premium brand collaborations and exclusive Rock The Bells-designed products that combine classic and timeless Hip-Hop elements – Graffiti, DJs, Breaking, MCs and more – through the lens of modern culture. The collection/Drop 1 includes homages to gold link chains, graffiti, vintage Hip-Hop party flyers, and sly references to LL COOL J and other legendary Hip-Hop careers.
The collection includes a really cool varsity jacket inspired by LL’s jacket he wore to the Rock The Bells Radio launch.
“When I released Rock The Bells in 1986, my heroes were people who embraced and lived the four elements of Hip Hop — Graffiti, DJ’s, Breakdancing, and MC’s,” LL said. “Drop 1 honors that spirit, while looking through the lens of current culture.”
The Rock the Bells Drop 1 releases on January 28, 2020 exclusively on www.rockthebells.com.