Peloton has released a new apparel collection that honors the work of Jean-Michel Basquiat in celebration of Black contributions to the arts.
The collection is a collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives, and showcases specific icons and images that relate to Peloton and its Community Members. That includes representation of music, athleticism (Cassius Clay) and excellence (The Crown).
The product line will be available to consumers through the month of February, at Peloton’s NYC Chelsea and Christopher Street Studios and via apparel.oneploton.com, in celebration of Black History Month.
There are 13 pieces in the collection: 5 women’s, 6 unisex and 2 accessories. The designs of the pieces bring connections between Basquait’s work and the values of Peloton – greatness, diversity (black diaspora), empowerment and the power of music.
In addition, more than 20 curated Black History Month Cycling, Tread and Yoga classes will be taught in-studio and on the Peloton app.