BET Networks has announced its #ReclaimYourVote campaign, a partnership with National Urban League and key national organizations that will corral the Black collective power and increase participation in 2020’s Census and Election.

The campaign will layout the issues, tackle the processes and details ways that Black people can reclaim our collective power by using the media, entertainment, and technology to drive critic engagement. The efforts will be placed through community activations, television spots, print, social and digital media platforms.

“The 2020 Census and presidential election are pivotal moments for our communities—and will produce lasting effects for generations to come, so we’re tackling the critical issues of voting rights and voting suppression head on with #ReclaimYourVote,” said Scott Mills, President, BET Networks. “At BET, we take this mission very seriously because we’re uniquely positioned to mobilize our partners across media, entertainment and technology to drive civic engagement outcomes for the black community like no other brand can.”

“Our nation’s pursuit of liberty, justice and economic empowerment for all hinges largely on the right to determine who will govern us and how. But the right of African Americans to vote—our right to participate in the civic processes of this nation— quite simply, is under attack,” National Urban League President and CEO Marc H. Morial said, referring to findings analyzed in the 2019 State of Black America® report. “Campaigns such as #ReclaimYourVote are essential to harness our collective power and protect our fundamental right to vote.”

The year-long non-partisan campaign was featured during META: 2020 in Los Angeles, which is an event designed to explore how influential people and platforms can work together to benefit the Black community. The event featured Senator Kamala D. Harris, Tip “T.I.” Harris, Angela Rye, Andrew Gillum, Elaine Welteroth, actress Skai Jackson, and many leaders within the social activism space including NAACP President Derrick Johnson, NAACP Legal Defense Fund President Sherrilyn Ifill, Rashad Robinson, President of Color of Change and many more.

“Right now, our participation doesn’t match our power. Our goal with #ReclaimYourVote is to build on the long history of work from our national and local organizations to mobilize our community—especially our young voters and African men because their power combined with the proven strength of black women is our true superpower,” said Jeanine Liburd, Chief Social Impact and Communications Officer, BET Networks. “We couldn’t be more excited to launch this campaign with Tip ‘T.I.’ Harris, a perfect partner who shares our commitment to amplifying our collective voices.”

The spots will begin during the NAACP Image Awards this Saturday on BET. You can see the first spot below.