A female-first brand, Reebok’s “It’s a Man’s World” campaign celebrates trailblazing women who are defying convention in male-dominated fields. Inspired by Reebok’s 2001 ad campaign ‘It’s A Woman’s World’ – which featured fearless, female superstars addressing cultural and gender stereotypes – the modern initiative addresses a powerful sentiment that remains as relevant now as it was twenty years ago.
Following a series of collaborative sneakers created with women breaking standards and making their mark in male-dominated industries, the new “It’s a Man’s World” SS20 styles give Reebok’s cult classics a fierce refresh. The female created collection has been built to celebrate a powerful you, and features:
- DMX Series 2200 Zip, Aztrek Double and Court Double Mix silhouettes executed with an understated white upper and extended webbing detail
- Club C and Classic Leather in matte black with glossy black It’s a Man’s World logo highlighting the message in a tonal, innovative way
The minimalist aesthetics empower women to take the “It’s a Man’s World” message with them anywhere – a subtle, yet strong, reminder throughout the day.
