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Will Smith and Bel-Air Athletics Drop New Limited-Edition Collection Inspired by ‘Miami’

February 27, 2020
Shawn Grant

Will Smith’s Bel-Air Athletics has announced the newest, limited-edition collection, Bel-Air Miami (Home/Away). The collection is a 24-piece drop inspired by Smith’s love for Miami and is available now at belairathletics.com

“Miami just agrees with me spiritually, vibrationally and emotionally,” said Smith, who has starred in several Miami-themed films and recorded music about the city. “I just believe places have that for certain people and it’s an X-factor.”

The collection is unisex and brings tropical hues, animal prints and the 1980’s & 90s color pallet of the Miami Dolphins and Miami Hurricanes to the uniforms. Standout pieces include the Bengal Varsity Jacket, which only has 50 available, the Alma Mater sweatshirt and sweatpants set, the Split-Time Hoodie, which is in three color-blocked versions and the VK Miami tee, which pays homage to Virginia Key Beach. Lastly, the Bel-Air Bengal tee brings the line’s mascot to the collection for the first time.

The Home/Away concept represents the cross of a comfort zone (home) and the excitement/risk of new adventures (away). The theme highlights Smith’s journey from Philadelphia to Los Angeles and embracing Miami.

Smith’s Miami connection came in 1995 due to his iconic role in Bad Boys, resulting in two sequels. He also released “Miami” off his classic album Big Willie Style.

“From music to movies, Miami has always been Will’s second home and we wanted to showcase that special connection with this collection,” said Samyr Laine, the Brand General Manager for Bel-Air Athletics. “It was important for us to capture Miami’s distinct look and feel while merging it with our brand’s signature style.”

You can check out the collection below.

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Florencia “Flo” Galarza is a multi-hyphenate trailblazer born and raised in Miami. . On the soccer pitch, she’s played pro for the powerhouse Argentine club Boca Juniors and the Argentina National Team. Off the pitch, she DJs all over the world, most notably for Kanye West and as the only female member of Been Trill. . She walks NYFW as a model and she created FLOW FC, her sustainable mission to keep the oceans clean, partnered with @parley.tv . Flo mentors young girls and provides guidance and gear to keep the future of women’s sports on track and fueled with inspiration. . "Miami is where I was born and raised. On the soccer field is where I spent most of my days :)" . "I’m from an Argentine family but I feel Cuban, Brazilian, Jamaican, Colombian and every other incredible culture I’ve been able to immerse myself in through my community. When you’re born and raised in the 305, you’re also from every culture too – that's what makes this city so special." – @florencia.galarza . #BELAIRMIAMI

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Meet Matt Werner, aka Mr. Miami @mr.miami … . If Mr. Miami isn’t hosting an event at a club with Miami’s elite clientele, he can be found training for triathlons in Key Biscayne or lending a helping hand to charities like Best Buddies. . "Miami is where I was born and raised. I have seen this city grow over the years and turn into a beautiful place that I am happy to call home. It is where a hoodie is your winter coat, and Spanglish is your first language. It is the city of the Heat, the Dolphins, and the Hurricanes." . "What makes Miami a special city is its rich culture. While everyone is freezing up north we own warm winter weather. Miami has miles of sandy beaches covered with beautiful women. The nightlife and entertainment is hard to rival. Miami is so special that @willsmith even wrote a song about it." – @mr.miami . #BELAIRMIAMI

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Meet Norma Moreno, Bel-Air Miami Ambassador: . "Miami is my neighborhood. Miami is my backyard. Miami is the city where I feel at home and as if every lady at the ‘Ventana’ is my tia. Miami means family & warmth in everyday possible and in this city you get a glimpse of so many cultures, communities, and nationalities — you get to enjoy the true human experience in a city that really embodies the American dream. Oh, the weather is pretty amazing too — I dont think I’ve ever experienced a real winter." . "This city is growing and pulsing with action every other week, I’m so proud of the innovation and attention that our city has been receiving and that we’re finally being taken seriously as a city filled with music, food, entertainment and beyond – not just the nightclubs and beaches that people are used to visiting. You guys come for vacation but there’s locals and cool people here too! We’re finally getting a chance to shine!" – @normanow . Norma Moreno is an event producer, taste-maker, and Miami native who is loved by the city. . As a community leader, she brings culturally diverse and exciting programming to the city through her homegrown events. Targeted towards pushing inclusivity, her popping parties & events highlight the the other side of the bridge, what she calls “the real Miami.” . From hosting & producing Miami’s self-proclaimed “Your Girls Favorite Party,” Peachfuzz to running Marathons with Nike, she spends her days consulting with brands through her marketing and production agency, Good Intentions Inc. . Whether it's throwing a killer party that you’ll never forget or working with some of your favorite brands to bring an idea to life, Norma’s main objective is to showcase South Florida – and all of its rich heritage – to the World with the same enthusiasm & energy that she grew up inspired by. . Norma has her finger on the pulse of everything “cool” & Miami loves her for it. . #BELAIRMIAMI

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Introducing @yago, our latest Bel-Air Miami Ambassador… . “Miami means everything to me. I came to the city to chase my baseball dream and was brought here by my uncle and mentor, Tony Fernandez (rest in peace). He took me into his home to train me and help sharpen my baseball skills.” . “I couldn’t ask for a better place to learn. There is no other place that has as much culture as Miami — you find a little bit of everything here, it’s like a sancocho pot 🇩🇴” – @yago . Yago is a Dominican-American who moved to Miami as a young adult to chase his dream of playing professional baseball, and has called Miami home ever since. . Yago's deep engagement with the local Miami community and culture has made him the city's go-to dot connector for entertainment, tech and sports. . Spend a few hours with him and you'll quickly see that everyone in Miami is happy to see his familiar face when he walks in the room. . #BELAIRMIAMI 2/27/20

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🌴🌊🎧☀️🔊 meet Bel-Air Miami Ambassador, @irie … . “Miami’s energy is unparalleled! No other place on earth enjoys such a unique fusion of culture & flavor. It’s the ultimate permanent vacation, while motivating and invigorating all at the same time.” – @irie . Irie, the original DJ for the Miami Heat, is as synonymous with the team as almost any player. . After years of building the energy for Miami’s beloved basketball team, he turned his efforts to the communities in Miami and has been a philanthropist and activist helping to elevate the city’s most important causes. . He is a tireless performer, and a fixture behind the decks at the hottest clubs in Miami’s legendary nightlife scene. . #DJIRIE #BELAIRMIAMI 2/27/20

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