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Will Smith’s Bel-Air Athletics has announced the newest, limited-edition collection, Bel-Air Miami (Home/Away). The collection is a 24-piece drop inspired by Smith’s love for Miami and is available now at

“Miami just agrees with me spiritually, vibrationally and emotionally,” said Smith, who has starred in several Miami-themed films and recorded music about the city. “I just believe places have that for certain people and it’s an X-factor.”

The collection is unisex and brings tropical hues, animal prints and the 1980’s & 90s color pallet of the Miami Dolphins and Miami Hurricanes to the uniforms. Standout pieces include the Bengal Varsity Jacket, which only has 50 available, the Alma Mater sweatshirt and sweatpants set, the Split-Time Hoodie, which is in three color-blocked versions and the VK Miami tee, which pays homage to Virginia Key Beach. Lastly, the Bel-Air Bengal tee brings the line’s mascot to the collection for the first time.

The Home/Away concept represents the cross of a comfort zone (home) and the excitement/risk of new adventures (away). The theme highlights Smith’s journey from Philadelphia to Los Angeles and embracing Miami.


Smith’s Miami connection came in 1995 due to his iconic role in Bad Boys, resulting in two sequels. He also released “Miami” off his classic album Big Willie Style.

“From music to movies, Miami has always been Will’s second home and we wanted to showcase that special connection with this collection,” said Samyr Laine, the Brand General Manager for Bel-Air Athletics. “It was important for us to capture Miami’s distinct look and feel while merging it with our brand’s signature style.”

You can check out the collection below.

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Meet Norma Moreno, Bel-Air Miami Ambassador: . "Miami is my neighborhood. Miami is my backyard. Miami is the city where I feel at home and as if every lady at the ‘Ventana’ is my tia. Miami means family & warmth in everyday possible and in this city you get a glimpse of so many cultures, communities, and nationalities — you get to enjoy the true human experience in a city that really embodies the American dream. Oh, the weather is pretty amazing too — I dont think I’ve ever experienced a real winter." . "This city is growing and pulsing with action every other week, I’m so proud of the innovation and attention that our city has been receiving and that we’re finally being taken seriously as a city filled with music, food, entertainment and beyond – not just the nightclubs and beaches that people are used to visiting. You guys come for vacation but there’s locals and cool people here too! We’re finally getting a chance to shine!" – @normanow . Norma Moreno is an event producer, taste-maker, and Miami native who is loved by the city. . As a community leader, she brings culturally diverse and exciting programming to the city through her homegrown events. Targeted towards pushing inclusivity, her popping parties & events highlight the the other side of the bridge, what she calls “the real Miami.” . From hosting & producing Miami’s self-proclaimed “Your Girls Favorite Party,” Peachfuzz to running Marathons with Nike, she spends her days consulting with brands through her marketing and production agency, Good Intentions Inc. . Whether it's throwing a killer party that you’ll never forget or working with some of your favorite brands to bring an idea to life, Norma’s main objective is to showcase South Florida – and all of its rich heritage – to the World with the same enthusiasm & energy that she grew up inspired by. . Norma has her finger on the pulse of everything “cool” & Miami loves her for it. . #BELAIRMIAMI

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