Verizon and three-time GRAMMY Award winner The Weeknd are partnering to bring members of customer loyalty program Verizon Up opportunities for exclusive access to concerts and private experiences throughout 2020.

“Connecting with my fans is paramount,” said The Weeknd. “I constantly strive to produce experiences that transcend music and through this Verizon partnership I’ll be able to get to that more intimate level with people.”

During all the U.S. stops on the forthcoming After Hours Tour from The Weeknd, Verizon UP ticket holders will get access to an exclusive stage-side experience with the Verizon Up Members section. VIP artist meet and greets will be available at select shows.

Ticket holders will also get access to an intimate Verizon Up concert from The Weeknd. The effort shows the opportunity to give music-loving customers experiences and thinning them for their loyalty. 

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In addition to the access to partnerships and experiences, Verizon offers access to music at home and on the move, by partnering the unlimited data plans with unlimited music. Apple Music is part of the Play More and Get More Unlimited plans.

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