In celebration of International Women’s Day, PUMA is supporting girls and women around the world by giving away ultraviolet laces, the official color of International Women’s Day. For each pair of laces that are given away, PUMA will donate 1 euro to Women Win, a global leader in girls’ and women’s empowerment through sport.

Visit for more information

PUMA is also launching a social media initiative with its network of ambassadors, athletes and social fans to wear the laces. For every unique Instagram post with the laces and #PUMAWomen, PUMA will donate an additional 1 euro. PUMA will contribute a total of 100,000 euros to the organization.

The ultraviolet laces will be distributed with ever PUMA footwear purchase on and the NYC flagship store from March 1 to March 8, 2020. More information.