With the new Reebok Origins Pack hitting shelves featuring new signature Allen Iverson sneakers, the brand is announcing they will cover all the college application fees for the rising senior class of Bethel High School. Iverson is a graduate of the school and the rising graduating class is 400 students.

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AI states the trek from high school to college was a valuable part of allowing him to strive for the pinnacle of sports and culture. The Origins Pack made for the perfect moment to celebrate that transitional period of The Answer’s life and give the next generation the same opportunity.

Bethel Students will not be the only students who will have the opportunity to have those fees taken care of. On March 4, rising seniors can apply here by writing 200 words on how the coverage of their college applications will assist in their effort to reach full potential and aspirations.


Along with the announcement, Reebok has released images and the hero film that features students from the Bethel class of 2021 in the sneakers.