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Kendrick Lamar and Dave Free have announced the launch of a new company pgLang “a new multi-lingual, at service company.”

The company was created in order to “service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all.”

“In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships,” Free said in a statement.

We haven’t heard much from Lamar lately, which continues with this launch whose statement was simply: “Selfless. Reset.”

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Included in the “visual mission statement” along with Lamar is Baby Keem, Jorja Smith, Kendrick Lamar, and Yara Shahidi.

You can catch the initial social media announcement below and can catch the full vision statement on the website.

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