Florence Dure quickly captured a core audience after she dropped her debut song, “Site Non’m.” One would say that the Haitian sensation became an overnight success. Despite the optics, Florence has built momentum through work ethic. After performing for a packed house of 15,000 attendees in Chile, she has received love and support in both the international and US markets.


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Dure became the first Haitian artist to perform at Amazura night club in Queens, NY to a packed house of 10,000 people. In a day and age where multiple streams of income are essential, Florence Dure defines that sentiment. She’s an artist and entrepreneur that represents Haitian hustle. Dure is the owner and CEO of multiple businesses, including cosmetics, tax services, restaurants and so much more. Stepping outside the box is what she does.

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Don’t believe me, just watch… 😘

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Her most recent track “M pa pale trop” has garnered over 1 million views in the past 2 months on youtube. In addition to music and entrepreneurial success, she continues to give back. Florence has donated to a number of organizations including her most recent donation to fight Coronavirus.

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Check out the latest video to “M pa pale trop” below.