Hard times are coming to America and a lot of our favorite, wealthy celebrities are stepping up and doing their part in the fight against the coronavirus.
Fanatics executive chairman and Philadelphia 76ers partner, Michael Rubin, launched the All In Challenge with the goal of “uniting the sports, business, and entertainment communities to start the largest digital fundraising movement ever.” The goal is to raise over tens of millions of dollars to help those in need.
“You need to give away one of your most cherished possessions or create a once-in-a-lifetime fan experience,” Rubin explained in the directions.
Which prompted his new friend and Philly emcee, Meek Mill, to donate his 2018 Rolls-Royce Phantom. “I’ve accepted the #ALLINCHALLENGE from @MichaelRubin. Go to the link in my bio to get in on the auction & bid on my own 2018 Rolls-Royce Phantom that I’m putting up to help feed the hungry and those who need it during this wild time. Also, James Harden @KingJames @floydmayweather I challenge you to be ALL IN.”
If you’re a Meek fan then you know he loves that car so this was a huge initiative.
Several influential figures like Kevin Hart, Dwayne Wade, Magic Johnson, and more are all participating in the commendable campaign.
“COVID-19 has impacted our lives in such an unprecedented way, but through it all, I’ve been encouraged by our country’s relentless desire to help others, especially around the ever-growing number of families now struggling to find food,” Rubin said in a press release on Tuesday. “That spirit was the inspiration behind wanting to start the ALL-IN Challenge and bring together the sports, business, and entertainment communities to create the largest digital fundraising movement ever to feed those in need. It takes unity and strength in numbers to save lives and ensure that our most vulnerable populations have consistent access to healthy meals. I’m overwhelmed by the incredible response by so many of the world’s most influential figures who are all rallying together to support this critical and timely issue.”
The All In website is now live. Feel free to check it out and donate where you can.