Hard times are coming to America and a lot of our favorite, wealthy celebrities are stepping up and doing their part in the fight against the coronavirus.


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Fanatics executive chairman and Philadelphia 76ers partner, Michael Rubin, launched the All In Challenge with the goal of “uniting the sports, business, and entertainment communities to start the largest digital fundraising movement ever.” The goal is to raise over tens of millions of dollars to help those in need.

“You need to give away one of your most cherished possessions or create a once-in-a-lifetime fan experience,” Rubin explained in the directions.

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I continually say that it’s the responsibility of leaders in sports and business to step up and make a real difference during the most difficult times!! Being stuck at home with no sports and watching WAY too much news, my heart bleeds for everyone affected by this horrible virus and I keep thinking … what else can we do and where can we make an immediate impact?  So, today we’re launching the ALL-IN Challenge with the goal of uniting the sports, business and entertainment communities to start the largest digital fundraising movement ever by raising tens of millions of dollars or more to help provide food for the growing number of people in need that COVID-19 crisis has created!  So I’m challenging every athlete, sports team owner, sports league, artist, celebrity and business titan to go all in with me. How does it work? It’s simple – post a video accepting the challenge, explain why you want to get involved and then unveil what your donation is.  BUT it can’t be just some run-of-the-mill item – to go ALL IN, you need to give away one of your most cherished possessions or create a once-in-a-lifetime fan experience that will be auctioned off at allinchallenge.com.  And one last rule – you must challenge a few others to do the same. Go to allinchallenge.com to learn more. 100% of all money raised from the ALL-IN challenge goes to feeding people in need!  Special thanks to one of my closest friends @alantisch , who has been working on this 24/7 since this idea came into my brain and longtime friend @garyvee along with the entire @fanatics organization that has been working tirelessly to make this happen, and maybe the only company on the planet that can pull this off in two weeks!! LETS GO!! #ALLINCHALLENGE

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Which prompted his new friend and Philly emcee, Meek Mill, to donate his 2018 Rolls-Royce Phantom. “I’ve accepted the #ALLINCHALLENGE from @MichaelRubin. Go to the link in my bio to get in on the auction & bid on my own 2018 Rolls-Royce Phantom that I’m putting up to help feed the hungry and those who need it during this wild time. Also, James Harden @KingJames @floydmayweather I challenge you to be ALL IN.”

If you’re a Meek fan then you know he loves that car so this was a huge initiative.

Several influential figures like Kevin Hart, Dwayne Wade, Magic Johnson, and more are all participating in the commendable campaign.

“COVID-19 has impacted our lives in such an unprecedented way, but through it all, I’ve been encouraged by our country’s relentless desire to help others, especially around the ever-growing number of families now struggling to find food,” Rubin said in a press release on Tuesday. “That spirit was the inspiration behind wanting to start the ALL-IN Challenge and bring together the sports, business, and entertainment communities to create the largest digital fundraising movement ever to feed those in need. It takes unity and strength in numbers to save lives and ensure that our most vulnerable populations have consistent access to healthy meals. I’m overwhelmed by the incredible response by so many of the world’s most influential figures who are all rallying together to support this critical and timely issue.”

The All In website is now live. Feel free to check it out and donate where you can.