Champs Sports and Eastbay are teaming together for the #NeverNotAnAthlete campaign to inspire the student-athletes of today to share how they are staying prepared through sports, improving their skills and being creative during the coronavirus pandemic.

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The campaign brings consumers together to share on social media and support COVID-19 relief causes and gives the opportunity to earn gear for their high schools from both brands.

“We wanted to galvanize student-athletes across the country to give back while doing what they love – playing sports,” says Jason Brown, Vice President of Marketing, Champs Sports and Eastbay. “#NeverNotAnAthlete is a reminder that even without sports as we’ve always known them, being an athlete never stops.”


Champs Sports and Eastbay will donate $1, up to $25,000, for every pos from public accounts that include #ChampsXEastbay and #NeverNotAnAthlete. Those funds will be donated to Athletes for Relief, which is an initiative made up of 150 world-class athletes and donates to Disaster Philanthropy COVID-19 Response Fund.

Also, high schools across the country will have the opportunity to win up to $10,000 in credit to purchase gear for their student-athletes from the Eastbay Team Sales Store. Schools can enter the contest by including a third hashtag in their social media post – one with #NeverNotAnAthlete, the other with #ChampsXEastbay and the last with their high school name followed by their mascot.