LeBron James and a group of other black athletes and entertainers including Trae Young, Skylar Diggins-Smith and Jalen Rose are starting a new group aimed at “protecting African-Americans’ voting rights, seizing on the widespread fury against racial injustice that has fueled worldwide protests to amplify their voices in this fall’s presidential election.”

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The organization,  More Than a Vote, will partly be aimed at inspiring African-Americans to register and to cast a ballot in November.  

In a statement to The New York Times, James said that since people are paying attention to what is going on, now is the time to get there attention.


“Because of everything that’s going on, people are finally starting to listen to us — we feel like we’re finally getting a foot in the door,” James said. “How long is up to us. We don’t know. But we feel like we’re getting some ears and some attention, and this is the time for us to finally make a difference.”

James who is no stranger for speaking up made headlines earlier this month after he expressed his opinion after New Orleans Saints quarterback Drew Bree’s said he doesn’t agree with anyone kneeling during the pledge of allegiance.