Drive-in movie theaters have regained popularity amid the COVID-19 pandemic. Walmart and Tribeca Enterprises joined forces to bring them to participating locations.
The retail giant announced its plans to transform 160 parking lots into drive-in movie theaters from August to October. “Starting in August at select Walmart stores, we’re partnering with @Tribeca and rolling out the red carpet for drive-in movie premieres, complete with car-side 🍿 and 🥤 service,” Walmart tweeted. “Stay tuned for more details. See you at the movies!”
The super store called the event the “most amazing family drive-in movie tour ever.”
“Summer hasn’t really felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” Janey Whiteside, chief customer officer of Walmart, said in a press release. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
“Drive-ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” said Jane Rosenthal, CEO and of Tribeca Enterprises, in a press release. “But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather.”
“We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for,” added Rosenthal.