Kanye West is a controversial and erroneous statement about Harriet Tubman wasn’t the only thing he said at the South Carolina presidential rally this weekend that landed the music and fashion icon in hot water.

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Shares in GAP dropped 6% after just climbing 19% after the decade long “YZY” deal was announced last month. This almost instantaneous sink came as a result of his rant this weekend in South Carolina, in which he gave an ultimatum to the GAP clothing company; put him on the Board of Directors or he will walk away from the deal.

According to CNN Business, GAP has lost over half of its gains since Ye’s weekend rant in SC.


West has always successful in fashion, becoming the first non-athlete to collaborate with Nike, with the original Air Yeezy sneakers in 2009.