The NBA has launched the “It’s a Whole New Game” campaign as the season ramps up after a COVID-19 stoppage. The new spot to celebrate the return stars Issa Rae who will bring the campaign back to life for the remainder of the games in Orlando.
“It’s a Whole New Game” will bring Issa Rae into an empty arena for reflection of how 2020 has altered the world as we know it while getting fans ready for the resumption. The feature will also bring some of the greatest moments from the season before the break.
You can see the video below.