Orange County isn’t the only entity set to honor Kobe Bryant later this month. Nike has announced “Mamba Week,” a week-long celebration of programming and retail launches that celebrate the Lakers legend.
During Mamba Week, Nike will celebrate Kobe’s legacy and the Mamba Mentality by providing a $1 million donation to the Mamba and Mambacita Sports Foundation, amplifying Kobe’s message through the Mamba League and extending Kobe’s legacy of inspiration and innovation through select Kobe products.
“Every game, I write on my shoes, ‘Be Legendary,’ which is what Kobe signed on my shoes back in 2016,” says Phoenix Suns guard Devin Booker. “He’s had an impact on my life that no one’s ever had, and probably no one ever will have again. He taught me to ask myself, ‘What am I doing here if I’m not trying to be the best at it?’ That not just a basketball quote. That’s a life quote for me.”
Those sentiments were also shared by New York Liberty rookie Sabrina Ionescu: “The beauty of basketball, for me, is that it’s a sport you can never perfect. What made Kobe great was that he wasn’t scared to try new things, because that risk of failure is where you grow. Kobe tried to perfect everything about his game, from the way he played to the way he approached the game.”
Celebrating his legacy with Nike Basketball, Nike will release a seasonal footwear collection that includes memorable colorways of the classic Kobe V Protro and a limited jersey.
Those colorways include Kobe V Protro “Big Stage,” “5x Champ,” “Undefeated What If Pack,” and the Girls “EYBL.”