Far too often, musicians start out with the mistaken impression that all you need in order to succeed in this business is a good voice or a nice set of strings and luck on your side. And while many would argue that is true, that you need both of those in order to “make it big”, you also need a lot more. You need a mentor, someone who has been through it and can show you the ropes, get you started out. What is more, you need someone with the right mentality and ideas to push you forward, to give you that boost you need to actually stand a chance in this world.
“One word of advice I would give to any aspiring artist is to keep perfecting your craft and release music,” says Barion McQueen, top music consultant and serial entrepreneur. “A lot of creatives hold onto a lot of their music because they feel it’s not ready or they are waiting for something, but a bunch of music sitting on your computer is not going to get you where you need to be. Put music out and get feedback and opinions on it.”
Having once tried his hand at music himself, McQueen knows like nobody else what it means to be an up-and-coming musicians, being aware both of the feelings and the pitfalls that await you, and this desire to constantly be perfecting your music seems to be a really common one among young talent. And while there is nothing wrong with honing your craft, you run the risk of never getting the courage to actually risk it, to put your music out and see what happens. And that means you will never make it big, regardless how talented, or how good your music is.
That is why you need people like Barion McQueen. To propel you forward and to use their insight into the business and their many years of experience to get you out of this stuck mentality. With over 20 years as an entrepreneur and business consultant, Barion McQueen, founder of The Brand Castle, sits at the very top of his game, having collaborated in the past
with big brands, such as Pepsi and Adidas, as well as numerous talents in the music world.
“My name to me is everything so when people work with me, they know they are working with the industry’s elite,” he says, pointing out that so many so-called consultants talk a lot more than act. “I have the experience and knowledge to help artist grow, buildand sustain their personal brands.”
A statement that might at first come off as a little bold, and it is – but isn’t that exactly what you need to make yourself noticed in the music business? We got a first-hand view of why so many great talents keep picking him over and over. Because he’s got the guts and the attitude not to mention the skills!) to get them to where they want to be.
