The NBA season is now and full swing and celebrating a rise in viewership across TNT, ESPN, and ABC through MLK Day. Through those 27 games, the league is up 34% in viewership the comparable number of games during the 2019-20 season (2.0 million average viewers vs. 1.49 million average viewers), according to Nielsen Media Research.
In the TNT MLK tripleheader that featured the Phoenix Suns vs. Memphis Grizzlies, Milwaukee Bucks vs. Brooklyn Nets, and Golden State Warriors vs. Los Angeles Lakers, viewership averaged at 1.73 million viewers, rising 32% in comparison to last year.
The rise in viewership is also experienced on NBA League Pass, the league’s live game subscription package, on MLK Day was up 46% vs. last year.
Through MLK Day, NBA League Pass delivered a strong regular season viewership increase of 18%.
The NBA action continues on TNT Thursday as the Los Angeles Lakers visit the Milwaukee Bucks and followed by the New Orleans Pelicans visiting the Utah Jazz. On ESPN this Friday, the Boston Celtics get another crack at the Philadelphia 76ers followed by a West matchup of the Denver Nuggets and Phoenix Suns.