PUMA has officially announced the launch of J. Cole’s second signature sneaker, the Dreamer 2.
The debut colorway of The Dreamer 2, “January 28,” is named after J. Cole’s song with the same name from his popular album 2014 Forest Hills Drive, which shares his birthday and the launch date for this first drop.
The sneaker is the second signature basketball sneaker, a mid-silhouette, designed for wear on and off the court. It’s equipped with the latest RS technology from PUMA allowing athletes to perform at the highest level while also boasting a bold and slick fashion-forward design.
To debut the sneaker, J. Cole re-imagined the Forest Hills Drive cover art, taking the superstar back to the roof of his childhood home in the same pose. The image highlights the sneaker instead of Cole, providing a message of “I did it, now it’s your turn.”
The DREAMER 2 retails for $135 and will be available at the PUMA NYC Flagship Store, PUMA.com, FootLocker.com, online and in stores at Foot Looker Inc. Family of Brands, and select retailers worldwide starting January 28.