Beyonce is ready to launch another Ivy Park collection from her hit Adidas collaboration. Back in January 2020, the music mogul debuted the first Ivy Park collection and it sold out in a matter of minutes. In her previous efforts to launch, the Parkwood Entertainment founder sent the collection to a number of celebrities so they can add it to their wardrobe.
In this case, Beyonce decided to diversify her campaign models with “So Icy” rapper, Gucci Mane, Hailey Bieber, Kaash Paige, and models Akeesha Murry, Shi Gray, and Kyla Coleman. Bey comes through with a new message for her latest collection that says: “This is Your Park.” The mission statement was inspired by the pandemic, where everyone was forced to sit still and evolve in different facets of life. “Your park is your Wonderland.” In doing so, Beyonce is encouraging everyone to take control and emphasizing the ideals of being self-made. While it may not happen in one or two days, the fact of the matter is that it can happen.
