The SOURCE Magazine has announced the launch of Source Streaming, available on Apple, Google, Roku, and Amazon. The beta edition of the new streaming service has launched today.


Visit streaming.thesource.com for more information

The SOURCE has announced the VOD Streaming Channel under the mantra of “Our Stories, On Demand, For the Culture.” The launch unveils a first-class mix of new and original content as well as nostalgic, archival footage along with classic moments from Hip-Hop history.

In celebration of Black History Month, SOURCE Streaming will feature a series, Voices of the Culture, which presents historical moments and legendary speeches from icons like Barack Obama, Maya Angelou, John Lewis, Shirley Chisholm, and Malcolm X.

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The latest extension of The SOURCE is introduced by The NorthStar Group Chairman and owner/publisher of The SOURCE, L. Londell McMillan, who has been notable over the years as the trailblazing attorney and representative for icons such Prince, Michael Jackson, Stevie Wonder, as well as artist manager and entrepreneur. The brand boasts over 100 million monthly impressions each year across key interest affinities and age groups.

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“It’s time for the remix. Our goal is to curate Black and Hispanic stories and use the Hip-Hop DNA of The SOURCE to present great content for all audiences,” McMillan said. “We’ve created a brand-safe home for vital films and music to be discovered, nostalgic moments to be rediscovered, and news to be broken. It’s a place where brands can reach a powerful audience and establish a genuine connection to them through The SOURCE and The NorthStar Group.”

The streaming service will feature categories such as SOURCE Originals, Films, Music, News, and Culture. The debut of the documentary film The Pursuit Of Greatness and a new scripted series title To Live & Die In Bed Stuy will be on Source Streaming. In addition, content that will serve top artists in exclusives will live on the streaming service.

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Day in the Life-style exclusive videos peek behind the scenes with artists like Cardi B, Nipsey Hussle, and Lil Baby while the Uncovered vertical pulls back the curtain on SOURCE magazine cover shoots with Roddy Ricch, Kendrick Lamar, DJ Khaled, Wiz Khalifa, and more.

Additional programming announcements will be presented in the full launch. McMillan also announced the future revival of The SOURCE Awards event in 2022.