Kevin Hart continues to expand his investment portfolio.
Hart has taken an equity stake in sports nutrition company Nutrabolt through his private investment firm and will endorse the company’s C4 products. The brand focuses mainly on pre-workout products and energy drinks.
“This isn’t just an ambassador play,” Hart told CNBC. “This is really about merging my real lifestyle with a product that I genuinely use.”
C4 lists Los Angeles Sparks’ player Te’a Cooper as a current brand ambassador and is sponsoring multiple players entering the 2021 NFL draft, as well as MLS team Austin FC.
Hart invested in Black-owned Ellis Island Tea less than a year ago and has expressed a commitment to educating more Black people about equity and ownership. Hart credits Jay-Z’s recent champagne deal with LVMH as an inspiration to do more on the investment side.
“When you talk about us as Black men, we don’t get the world of business and money taught to us,” Hart said. “I feel like it’s our job to go back and inform, and that’s what I’m trying to do.”