Foot Locker has named Melody Ehsani as Creative Director of women’s business. In her new role, Ehsani will amplify the Foot Locker brand to the female consumer as a leader in streetwear through content and product development.
Ehsani will design a quarterly apparel capsule collection along with an on-going selection with Nike and Jordan. The first capsule collection will be available this summer in-stores and online in the US, Canada, Europe, and Asia Pacific.
The LA designer is the creator of ME. – a streetwear brand specializing in jewelry, footwear, and clothing with a message that has changed the landscape of accessible womenswear. Her collaborations have led her to work with First Lady Michelle Obama, Lauryn Hill, Wu-Tang Clan, and more. In December 2020, Melody designed an exclusive capsule collection of basketball-inspired items for Foot Locker’s “12 Days of Greatness” holiday campaign.
“Melody Ehsani brings authenticity and years of creative leadership to the industry,” said Patricia Respress, Vice President and DMM Women’s Footwear and Apparel at Foot Locker. “Her diverse background of streetwear knowledge will help elevate our brand and expand our product offering, while driving real cultural impact within our women’s community.”
“Growing up, Foot Locker stores were a staple of my cultural landscape. I am truly honored to become the first Creative Director for Foot Locker’s women’s business and for the opportunity to help shape and build upon the impact of their brand on a global scale. I look forward to bringing my set of experiences to the table – not just as a designer, but as a longtime customer.”