Lauren London is assisting PUMA in a month-long launch of new women’s style throughout March.


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PUMA is releasing the International Women’s Day Pack, which is composed of purple-inspired footwear and apparel. Included in the collection is the Suede Classic IWD ($70), the newly unveiled silhouette in the women’s Rider franchise, the Cruise Rider IWD ($85), and the RS-Curve IWD ($100). Apparel pieces as part of the IWD pack include PUMA’s iconic IWD T7 Jacket ($65) along with the IWD Fitted Tee ($30) in two colorways, including the signature IWD purple.

Lauren London posted in the Suede Classic IWD and IWD T7 Jacket in celebration of International Women’s Day. The pack comes on the heels of the “She Moves Us” launch, which includes Lauren London, Dua Lipa, Cara Delevingne, Skylar Diggins-Smith, and more. Additional details on “She Moves Us” can be read here.

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