Shaquille O’Neal has officially opened his new company, Majority, an advertising agency that is based in Atlanta and focus on telling diverse stories.

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The agency is co-founded by Omid Farhang, with Shaq operating as a silent partner.

“Shaq’s role will be wide-ranging,” Farhang said to Business Insider. “He will help open doors, connect dots, create opportunities, celebrate successes, and advance the overall agenda of the agency wherever possible.”


The NBA legend will be available for creative pitches and more.

“Knowing he’s a busy guy with many business interests, we will utilize him judiciously where we think he can have maximum impact,” Farhang said. “This is not celebrity gimmickry, it’s genuine partnership.”