Roc Nation signee Belly partnered with cannabis startup Wowzers to create his own unique strand ‘Purple Wednesday,’ available today.  Wowzers is focused on developing rare genetic varieties and offering exotic cannabis products to connoisseur smokers in the California market and was formed by hip-hop and cannabis industry veterans as an authentic expression of their love for the California lifestyle. 

Visit for more information

The capsule release will be available starting today 4/20 at Cookies Melrose dispensary, and Belly will do an in-store appearance there in honor of the launch.

Delivery service @xalerla will be servicing the general West Los Angeles areas tomorrow in partnership with Belly, those who purchase 4/20 promotional products will receive an exclusive giveaway.


Belly recently released two new songs “Money on the Table” and “IYKYK” alongside the announcement of his new album See You Next Wednesday slated for release this summer. Stay tuned for much more from Belly this year.