In celebration of ‘outside opening back up’, music fans everywhere are ready to get back to live music. Hard Rock is celebrating their 50th anniversary, and to commemorate this milestone achievement they have launched the Live Greatness campaign with international soccer star Lionel Messi.

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“Hard Rock’s 50th anniversary is a huge milestone for the brand, so we wanted to celebrate across our locations worldwide in a big way,” said Jon Lucas, Chief Operating Officer of Hard Rock International. We couldn’t think of a better way to kick off this milestone than by announcing our first partnership with a true sports icon, soccer legend Lionel Messi.”

The LIVE GREATNESS campaign is built on the fan-focused principles that have guided Hard Rock since the opening of its first Cafe location in London in 1971 and aims to inspire fans. Now with restrictions lifted and the majority of the globe getting vaccinated, music lovers everywhere will be able to experience a taste of live greatness.


Check out the video below