Roc Nation is continuing to push the culture forward. The latest announcement from the entertainment company founded by Shawn “JAY-Z” Carter is a collaboration with Modern Luxury Media, the nation’s largest luxury media company, to launch a brand and multimedia platform. Titled EDITION by Modern Luxury, the new brand and multimedia platform will amplify and elevate voices that are shaping popular culture.
EDITION will have the first fully multi-platform portal into a world of luxury that celebrates talent from diverse communities, appearing in print, digital, social, and experiential activations and innovative moments of discovery. There will also be insider content and deeper audio and video storytelling will be unlocked through hidden tokens embedded throughout the issues.
The tandem of Roc Nation and Modern Luxury aims to embrace digital natives and a diverse group of content creators and talent.
Isoul H. Harris will serve as the editor-in-chief of EDITION and will work closely with Roc Nation EVP Strategy & Communications Jana Fleishman as well as the Modern Luxury team to ensure that the multimedia platform constantly evolves and elevates a diverse array of voices. Previously, Harris worked as the editor-in-chief of UPTOWN Magazine and produced content and experiential programming for Morgan Stanley, Microsoft, and American Express Platinum. “With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture. I am beyond excited to help shape a visionary platform that understands the aspirational significance of exploring creativity in the luxury space,” stated Harris.
“Modern Luxury Media has built a legacy of being the premier media company in building brands in luxury that drive influential and aspirational content,” said Desiree Perez, chief executive officer and co-founder of Roc Nation. “We couldn’t think of a better partner to launch EDITION and provide a platform to amplify the voices of a powerful community.
“The importance of elevating the voices of such a powerful community has never been greater,” echoed Brett Yormark, president of business operations & strategy for Roc Nation. “We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.”
“Since our founding, it’s been Modern Luxury’s mission to focus on the importance of creating connection and community. Historically, luxury titles have lacked diverse coverage. This is an unfortunate truth and as leaders and owners in media, it’s our privilege and opportunity to defy the status quo and ensure we are providing a platform for diverse communities to connect,” said John Amato, principal at Modern Luxury Media. “This is a proud moment for Modern Luxury to bring EDITION to life in partnership with Roc Nation and to ensure diverse voices are championed and represented within the luxury space.”
“This past year we have doubled down on a community-driven approach in order to fulfill our responsibility of creating new opportunities in the luxury space,” said Michael Dickey, chief executive officer of Modern Luxury Media. “Our partnership with Roc Nation to launch EDITION marks a pivotal evolution within the industry. We are thrilled to bring on Isoul Harris to join EDITION and ensure that we are bringing the mission to life with integrity, accountability and creativity.”
EDITION by Modern Luxury is set to launch in winter 2021. You can currently learn more at editionml.com.
