Allen Iverson will join Al Harrington’s Viola as the first talent partnership for the purpose-driven cannabis brand.
The industry-leading and scalable partnership will become a pillar of Viola’s growth plan and business initiatives. The Answer and Harrington will build among Harrington’s business initiatives and will start with a Viola strain dropping this fall.
“In the same way Allen impacted the culture, we’re going to continue to impact the cannabis industry,” Harrington said. “We’re going to keep pushing boundaries. I’m honored to have Allen on board. We want to continue to inspire others and encourage people of color to participate in the cannabis space.”
AI and Harrington never had the change to be teammates but have developed a brotherhood rooted in their respective passions.
“I’ve had a lot of people approach me with business opportunities, but this one with Al was different,” Iverson said. “After seeing how devoted he is to this business, and him educating me on how beneficial the plant is, it just felt right. I’m excited to be a part of it, together, we’re about to change the game.”