With vaccination requirements rolling out across the country, Live Nation has announced they will live the decision of vaccination status up to the artist performing at a concert.
Variety reports that the biggest concert promoter on the planet will allow the artists booked for their venues to determine which fans can attend.
“We believe this is a great model, and we have already implemented this successfully at many major shows, including Lollapalooza,” CEO Michael Rapino wrote in a memo. “We know people are eager to return to live events, and we hope these measures encourage even more people to get vaccinated. That is the number one thing anyone can do to take care of those around them, and we are encouraging as many shows as possible to adopt this model.”
Live Nation officers are aiming for an Oct. 4 “flex work” arrangement, and in that setting, they will require vaccination for employees entering events, venues, or offices with limited exceptions.
“Our business and our industry is about uniting people, and vaccines are one of the greatest tools for making sure that everyone can continue to enjoy live music together,” Rapino said. “We’ve gone through a lot this past year, and it’s remarkable to see how far we’ve come.”
