Tory Lanez might’ve been the latest rapper placed on the chopping block, but that isn’t stopping him from securing a bag.

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The Toronto rapper joined forces with upcoming streaming service Emmersive Entertainment to exclusively release one million copies of his WHEN IT’S DARK album.

The project is a 7-track NFT album that features a seven art piece collection streaming exclusively via the E-NFT platform and app.


The 29-year-old shared the news on Instagram. “1 million copies sold in 57 seconds. Revolutionary….. historical … innovative & a huge success. #WhenItsDark E-NFT sold the f*ck out !!!! #lomo thank u …. #emmersive .. thank u !! #vinco thank you !!!… I’m at a lost for words !!! I’ve never sold this much music so fast !!! I guess when u cut the bullsh*t of the middle man, u become king !!!”

The Emmersive Entertainment app is expected to launch on both Apple and Android platforms soon.

What are your thoughts on Tory Lanez‘s NFT and the effectiveness of cancel culture?