Marvel Studios’ Shang-Chi and the Legend of the Ten Rings is releasing exclusively in theatres. It will release on September 3, according to Disney.
During an investor earnings call on Thursday, Disney’s CEO Bob Chapek responded to an investor question from an investor about potentially delaying or pausing upcoming theatrical releases by saying the company “values flexibility” and did not anticipate the resurgence of COVID via the Delta variant.
The questioner followed up by asking why Disney wouldn’t just add premier access on top of the theatrical release effectively offering viewers a chance to watch in the safety of their homes if they wanted to avoid crowded movie theatres.
“On Shang-Chi, we think it’s actually going to be an interesting experiment for us because it’s got only a 45-day window for us,” Chapek said. “So the prospect of being able to take a Marvel title to the service after going theatrical with 45 days, would be yet another data point to inform our actions going forward on our titles.
Disney is moving full steam ahead with Shang-Chi mostly because Black Widow didn’t do too well at the box office when it was released in June. Disney is banking on folks continuing to go to theaters regardless of the COVID cases spiking around the country.