Russell Wilson is gearing up for a new NFL season. Before he takes the field, Wilson has launched a new hat line from his 3BRAND label exclusively sold at Lids.

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The collection is one of three drops from Russell Wilson and 3BRAND this year. The new caps will have Wilson’s signature No.3 icon logo and comes in three different colors. 3BRAND represents everyone out there who has a dream and is dedicated to hard work.

“I have always dreamed of having my own hat line at Lids and to finally launch my 3BRAND collection exclusively at Lids is a dream come true,” said Russell Wilson. “Being able to keep your dreams alive, never giving up, and living life with a why not your attitude is what the 3BRAND signifies and I can’t wait to see everyone wearing them.”


“We are thrilled to be the exclusive retail partner to launch Russell Wilson’s debut hat line from his 3BRAND label,” said Lawrence Berger, Chairman of FanzzLids Holdings and co-founder and partner at Ames Watson. “This collection not only offers our customers a way to express the important messages of never giving up on your dreams but also to provide them with a sense of excitement while wearing these caps.”

Five percent of cap sales will be donated to the Why Not You Foundation, a nonprofit organization dedicated to fighting poverty through education and empowering youth to lead with a why not attitude. The foundation also supports student access to equal education opportunities, children’s health, and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders.

The hats begin at $39.99 and the first release will be available at Lids location across America and beginning on Thursday, Aug. 19.