Sean Diddy Combs and CÎROC are continuing the #CIROCStands initiative to support Black excellence and achievement with the new campaign #CIROCStands for Black Business. The new program amplifies the stories and successes of local businesses and their owners in a digital content series and billboards in their city. Also, each ground-breaking female founder will be paired with one of CÎROC’s Black Executive partners, who will provide mentorship.
Angela Yee kicked off the New York City series, which will host and visit three women-owned businesses in Harlem and Brooklyn. Joined by Emmy-nominated photographer/videographer Steven John Irby, Angela spoke to business owners to explore their stories and spirit of entrepreneurship and celebrate their dedication and hustle.
The New York City profiles include:
- Melissa Mitchner,founder of The Bark Shoppe, Harlem’s first and only 24-hour dog care facility, will be mentored by Senior Vice President, Urban Promotions & Artist Relations at Def Jam RecordsNatina Nimene.
- Akim Vann, owner of The Bakery on Bergen, a small Black/Asian woman-owned business located in the heart of Prospect Heights will be paired with Executive Vice President of Programming at iHeart MediaThea Mitchem.
- Ursula Stephen, founder of Ursula Stephen The Salon, a boutique salon that has been described as “Urban Posh,” the perfect mixture between city chic and the flavor of Brooklyn will be paired with Brandice Daniel, Founder and CEO of Harlem’s Fashion Row (HFR).