Sean Diddy Combs and CÎROC are continuing the #CIROCStands initiative to support Black excellence and achievement with the new campaign #CIROCStands for Black Business. The new program amplifies the stories and successes of local businesses and their owners in a digital content series and billboards in their city. Also, each ground-breaking female founder will be paired with one of CÎROC’s Black Executive partners, who will provide mentorship.

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Angela Yee kicked off the New York City series, which will host and visit three women-owned businesses in Harlem and Brooklyn. Joined by Emmy-nominated photographer/videographer Steven John Irby, Angela spoke to business owners to explore their stories and spirit of entrepreneurship and celebrate their dedication and hustle.

In addition, CÎROC has announced a new, limited edition product, CÎROC Pomegranate! The new CÎROC features Notes of juicy red berries with hints of strawberry, melding with bursts of sweet and fruity pomegranate flavors, culminating in a silky-smooth finish perfect for mixing in your favorite cocktail.


CÎROC Pomegranate is available nationwide in October for a suggested retail price of $29.99 until supplies last.