Overtime Elite (OTE) has announced its first brand partnership today with Gatorade. The newest basketball league will link with the leading sports fuel brand to support athletes on their roads to success.
“Gatorade has been the standard bearer in the sports fuel space for decades and to have them be our first brand partner is monumental for Overtime Elite,” said Aaron Ryan, OTE Commissioner and President. “There is perfect alignment between the two brands where the athlete is at the center of our mission and together we’ll support them on their journey by focusing on their needs, their health, and their progress on and off the court.”
In the partnership, Gatorade will have a partnership on and off the sidelines for peak athletic performance. The partnership will offer the league access to leading hydration and nutrition expertise from the Gatorade Sports Science Institute.
“As a brand rooted in sport, we’ve spent more than 55 years working directly with athletes, so we know firsthand there’s no singular path to an athletic journey,” said Jeff Kearney, global head of sports marketing at Gatorade. “Overtime Elite represents a unique connectivity with our audience, which allows us to engage directly with athletes during and beyond the moment of sweat.”
For more information and updates on Overtime Elite, visit OvertimeElite.com.