Multiplatinum hip-hop artist E-40 has launched his new food brand, “Goon With The Spoon.” The brand launched with a new line of packaged sausages and burritos.
E-40’s trek into the culinary industry includes partnering with Justin Kinder (of Kinders Meats, Deli, and BBQ) to leverage his expertise in the meat industry and help launch several different sausage flavors for Goon with The Spoon, including Teriyaki Pineapple Chicken Sausage, Philly Cheesesteak Chicken Sausages, Hot Beef Sausages, Mild Beef Sausages and Choices (Yum) Sausage Bundle, along with Turf Burritos.
E-40 drew passion for culinary arts from his upbringing in the inner city, where his mother was balancing three jobs, leaving him to learn to cook for himself. During E-40’s teenage years he worked at a high-end restaurant and made gourmet meals, continuing his interest in food.
The inspiration for the “Goon With The Spoon” brand name came from E-40’s music catalog. As a musician, he rapped about being a “Goon With The Spoon” in songs like “Back in Business” and “I Get Down (feat B-Legit)” as an innovative metaphor to describe his entrepreneurial hustle and ambition.
E-40 will expand his culinary ventures to create cookbooks, cooking shows, and open restaurants. In the coming months, he also plans to launch skewers, ice cream, and pre-packaged meals under the “Goon With The Spoon” umbrella.
E-40 has already ventured into wine, released four new sparkling wines – Cotton Candy, Cali-Mocho Red Wine and Cola, Watermelon, Mango Peach – that were produced in Lodi, California as well as a Prosecco DOC and Prosecco Rose DOC that are produced in and imported from Veneto, Italy.