Rolling Loud: New York is this week and ahead of the big day, the festival has announced a new partnership with leading Italian sportswear brand, Kappa.
Inspired by the lifestyle and culture of this year’s host cities the collaborative collection will include the brand’s staple designs including its iconic tracksuits, soccer and goalie jerseys, hoodies, sweatpants, bucket hat, snapback, and top-selling Mitel slides with distinctive Kappa x Rolling Loud branding throughout.
Inspired by LL Cool J’s iconic Gap commercial, Kappa and Rolling Loud have teamed for a campaign video starring Fivio Foreign.
Fivio delivers his own freestyle while dressed in the New York-inspired collection. By reimagining this iconic moment in Hip-Hop and fashion history, the Kappa x Rolling Loud limited-edition assortment celebrates the brand and festival’s relationship with sports, fashion and hip-hop culture.
“In addition to being a globally recognized sportswear brand, Kappa has a long and storied history within music and youth culture. As such, we strive to identify and align with moments that are both culturally significant and truly authentic.” says Dre Hayes, Kappa North America President. “Being the largest hip-hop festival in the world, it’s only natural that we partner with Rolling Loud, as both a sponsor of this year’s festival, and for the creation of this special collaborative collection.”
“Rolling Loud only partners with a select group of brands; especially ones that are relevant to our culture,” says Tariq Cherif, Co-Founder of Rolling Loud. “Kappa is an iconic brand that has been revered for years by hip-hop and streetwear heads alike. We’re proud to partner with them on these two capsules for our New York and California festivals.”
You can peep a preview of the collection below and it will be available for purchase exclusively during Rolling Loud New York (October), Los Angeles (December), and on www.rollingLoud.com. The collection will be available starting today, October 26, and range in price from $50 to $110.