December has kicked off HIP HOP 50, its multiyear, cross-platform programming initiative celebrating the 50th anniversary of Hip Hop in collaboration with entertainment company Mass Appeal. The first release of HIP HOP 50 is You’re Watching Video Music Box, a documentary that chronicles the longest-running music vide show in the world, Video Music Box. The film is directed by Emmy and Grammy Award-winning music legend and Mass Appeal partner Nasir “Nas” Jones.
The series gives a look into visionary DJ and MC Ralph McDaniels and the show that has become a Hip Hop mainstay since its 1983 launch. Uncle Ralph serves as a leading Hip Hop influencer, tastemaker and documentarian, showcasing and debuting Hip Hop videos and introducing viewers to future stars like Nas, Jay Z, LL Cool J, Nicki Minaj, and Fat Joe long before they were icons of the genre.
You can see the trailer below as it will premiere this Friday, 3 at 8 p.m. ET/PT.