McDonald’s and 23XI Racing are kicking off the season with a new gear line of racing merch that fans will be rushing to get their hands on just in time for the first race. The co-branded, limited-edition racewear collection will go on sale on the 23XI Shop sponsored by Fanatics on February 18th.
McDonald’s and 23XI merge streetwear and racing for their first-ever gear collection, which includes a special bomber jacket, limited edition t-shirts, basketball shorts, and tearaway snap-up pants for fans to mix and match and show off their style. The 23XI Speed Institute, 23XI Racing’s educational and professional development program focused on DEI activities in the motorsports sector, will benefit from all earnings.
“For years, racing culture has had a presence in streetwear culture. Growing up, I remember how cool it was to rock a racing jacket with all the different patches and designs, so I was more than happy to model this collection,” said 23XI driver Bubba Wallace. “My favorite piece is the bomber jacket—I love how authentic it looks and it has a unique McDonald’s feature that I know fry enthusiasts, like me, will be particularly excited about.”
“We’re thrilled to bring our sports fans a streetwear collection they will want to wear and show off,” said Elizabeth Campbell, Senior Director of Cultural Engagement, McDonald’s USA. “Through our partnership with Bubba Wallace and 23XI, we’ve set out to broaden the racing fan-base and change the culture of what is typically seen in the racing world. This collection is one way we’re connecting to our fans, and we can’t wait to see their excitement when the merch drops this Friday.”
T-shirts will cost $29.99 and come in sizes ranging from small to 3XL. Jackets, pants, hats, and hoodies in sizes small through 2XL will be available, with pricing starting at $29.99. Slides will be available in sizes ranging from small to XL for $29.99.
This announcement follows on the heels of McDonald’s announcing an expansion of their collaboration with 23XI Racing this season, including Bubba Wallace’s participation in more races and the addition of Kurt Busch.
You can see the merch below.