It’s easy to want to create content, but actually creating it is a different ball game. Once created, it’s tougher still to market your content the right way to your audience. Here, Brian Dalmaso offers three ways that can help you create content that resonates with your audience.
Before-After
We’ve all seen those advertisements that compare the two stages of a before-and-after situation. There’s something that draws us to change, especially when it’s positive. Brian Dalmaso believes that it is an effective and actionable strategy to build content around. He says, “Transformation is the law of nature. And it’s natural for us to have an emotional response to it. As a content creator, you are a storyteller. And a good story—a story that inspires—is always about something or someone getting better. It resonates with people on different levels. It might motivate some and strengthen the motivation of those who are already working towards that change.”
Tips and Tricks
For Brian Dalmaso, it’s very important to be practical and keep things real and open between you and your audience. For him, leveraging the before-after strategy is only half the job done. “The next step,” he says, “is to show them how they can achieve that change. People can Google anything today. But nothing beats when a fellow human being demonstrates something useful. And transformation is an active thing. True change cannot be faked. And it’s things like what sustains that change, what brought it about, how you strengthened your mindset, developed emotional intelligence, and stayed true to yourself that your audience is eager to know. Content focusing on your methods and processes will help you win hearts and attract eyeballs in no time.”
Honesty
In the world of fake news, corrupt leadership, and adultery, honesty continues to be the best policy. Brian Dalmaso believes that “when you are honest, it shows. It brings out your uniqueness, and people admire and appreciate that. When you talk about your troubles and shortcomings in an open and honest way and express the jubilation you felt after overcoming them, these become episodes of a story everyone wants to be a part of. People pick up the scent of honesty. They know it takes courage. They know it’s important, and when they see it played out on their screens, they are hooked. Your honesty can give a chance to people to be honest with themselves. And that’s a triumph of the human spirit right there.”
Brian Dalmaso’s heartfelt suggestions to create content are principles that apply equally well to life in general. We wish him all the best.