Arby’s has racked up the equivalent of over $8 million in advertising exposure courtesy of King Push. Business reporter Darren Rovell hit Twitter and announced the value of Pusha T’s penned diss track toward the McDonald’s fish sandwich.

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After seeing the news, Pusha T hit Twitter to offer a statement: “Critics he’s out of his mind, Haters he’s outta his prime…yet, always where the money’s at like lottery signs…”

On March 21, Arby’s fast-food chain unveiled their new spicy fish sandwich.


“I’m the reason the whole world love it, now I got to crush it/ filet-o-fish is *** and you should be disgusted,” Pusha raps, alluding to how he wrote McDonald’s “I’m lovin it” jingle.