Grammy Award-winning hip-hop musician Rhymefest and iconic hip-hop artist J.U.I.C.E. have signed multi-album recording agreements with Golden State Entertainment, the new entertainment affiliate of the 6x NBA Champions Golden State Warriors. Golden State Entertainment has also formed a strategic partnership with Grammy Award-winning producer and industry executive Dion “No I.D.” Wilson, who will release new music by Grammy-nominated singer and producer Georgia Anne Muldrow.

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Golden State Entertainment’s Creative and Strategic Advisor will be No I.D. No I.D. has produced for and helped expand the careers of a diverse group of recording artists, including Kanye West, Jay-Z, Snoh Aalegra, John Mayer, J. Cole, Jhene Aiko, and Common. He was previously Executive Vice President of A&R for Def Jam Recordings and Executive Vice President for Capitol Music Group.

Rhymefest, who won a Grammy Award for writing Kanye West’s 2005 smash “Jesus Walks” and another for co-writing the 2016 song “Glory” with John Legend and Common, has signed a multi-album deal with GSE. Rhymefest, who was born in Chicago, has had several big singles, including the 2006 song “Brand New,” which featured Kanye West. He also starred in Emilio Estevez’s 2018 film The Public, which was written and directed by him, and was a central figure in Kanye West’s Netflix documentary “Jeen-Yuhs.”


“I’m proud to be a part of the ‘Gold Blooded’ family. They’ve assembled an all-star musical team and I know how to be a team player. I’m looking forward to bringing all my talents, skills and relationships as we re-create the future of hip-hop,” said Rhymefest.

J.U.I.C.E., a Chicago native, is best known for his rise on the freestyle battle circuit and his 1997 victory over Eminem in a freestyle rap fight. J.U.I.C.E. is more than just a battle rapper; he’s released seven albums and is set to release a joint album with All Natural, which will be produced by Georgia Anne Muldrow.

“Whether or not you root for the Warriors, you always know that there is going to be a certain level of quality product on the court. I think the same care is being taken in putting together both the music and film wings at GSE. So it means the world to be part of an already respected institution where all you have to do is step into your role and continue to make creative contributions which reinforce that narrative.”

Golden State Entertainment, a new affiliate company created by the Warriors in April, will generate original material to tell captivating tales that are both rooted in and transcend the worlds of sports and entertainment. GSE will produce documentaries, work with recording artists on musical releases as well as marketing and collaboration opportunities, and stage culturally significant events in the Bay Area and around the world.