The rise and popularity of social media have played a significant role in enhancing many independent artists’ success. Artists tend to have control of their careers regarding their music’s production and creative content.
In addition, independent artists earn more from their personal record labels, hence pocketing nearly all the benefits or royalties from their songs. Independent artists have no deadlines and contracts as they are their own bosses. They have the freedom to work to their own schedules. This means you can do what you want as an independent artist and perform what and where you want. They also own the copyright to their music and turnover in the long run.
Rapper ItsWill is among these artists reaping it big by being independent. The blooming artist was born and raised in South Florida and still resides there today. ItsWill was inspired by his late older brother to make music, who was a big-name artist in the state. His brother started making music when he was twelve years old, and little ItsWill, who was eight years old at the time, would watch him and become passionate about following in his footsteps. ItsWill would write down his music, and he waited until he was confident to record it four years later.
ItsWill hails from a rough area in South Florida and has faced many challenges since childhood. He was a victim of circumstance and lost many of his family and friends to violence and crime. ItsWill was also sent to jail when he was found guilty of a crime. Besides this, he witnessed his brother being killed in cold blood right after he got out of jail two years ago. ItsWill was traumatized by these events and has still not come to terms with them, especially his brother’s and parents’ deaths.
However, being locked up made ItsWill transform his life. He sees life from a different perspective now. The talented rapper decided not to let these harrowing ordeals determine his future, and he decided to concentrate on his musical talents and worked hard to make himself better and meet his music goals. ItsWill turns to recording anytime he thinks of his past life and couldn’t be happier with the significant progress he’s made.
ItsWill has been in the industry for less than three years, yet he has accomplished a lot. He has been approached by big-name artists for co-signed deals but prefers to remain independent. ItsWill has already dropped three captivating bangers: “No Love Song,” “Toast,” and “Mickey.” Remarkably, he’s gained over 1.8 million YouTube views on his third release, has over 100 thousand monthly listeners on Spotify and has amassed over 87K ardent followers on Instagram.
“I’ve learned that hard work turns into talent—that’s what they say. Don’t quit! Keep working! As clichéd as that sounds, that shit translates. My talent is catching up to my mind, which has become great. I’ve gained confidence through hard work. I will be able to show others that it’s possible to do almost anything. It just depends how bad you want it,” shares ItsWill in an interview with the press.
ItsWill looks up to the Forever Life brand and only hopes to flourish like them and make a significant impact that will last a lifetime in the industry. ItsWill envisions being a prominent rapper soon.
