Polow Da Don is hitting the liquor market, announcing YoCo Vodka. The all-natural, ultra-smooth Tennessee vodka is made from corn and is gluten-free, and it is a representation of his establishment of the “Young Country” lifestyle, an expression of freedom and uniqueness for the new generation, and was created to offer novice and connoisseur drinkers alike true once in a lifetime experiences. The bottle label’s appearance and texture evoke a backstage pass to an unforgettable experience with your crew and more.


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Polow has produced multiple No. 1 Hits that have topped the mainstream, rap, and country charts. He is best known for his collaborations with Fergie, Nicki Minaj, and Usher. In June 2019, Polow launched his own Young Country 96.7 FM Nashville as part of his larger goal to unite creatives. YoCo® Vodka was developed by Polow in an effort to strengthen the link between music, cultural events, and social gatherings by bridging the music industry with consumer lifestyles.

“Young Country, or YoCo, is the manifestation of our inner circle – judge-free and welcoming,” Polow says. “We created Young Country Radio with the purpose of breaking down the stereotype of country music and giving young artists the space to be their true selves and create freely. Now, with the introduction of YoCo® Vodka, we’re taking it one step further and providing consumers the liquid to elevate and enjoy their experiences.”

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YoCo Vodka Credit Steve West
Credit Steve West

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About The Author

Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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