Southside Chicago-bred hip-hop artist, creative director, and music producer Master Yeti has returned to fire up the fall with his new single “Livin’ Life,” now available across all major streaming platforms.
After racking up over 4 Million streams, dropping singles like EDM track, “Lulu Lemon,” and his most recent drop, “My Time,” Yeti now delivers a fast-paced commercial trap beat and proud lyrics to take listeners on an immersive ride from dodging haters to spinning out on the lavish life. As he preps the release of an official music video before the holiday break, Yeti has now leaked plans to drop a debut album early in 2023.
Since Master Yeti released his first single, “On My Own” in November 2019, he has quickly amassed an organic fan base of over 71K monthly listeners. Finding his footing through a deep family musical background, Master Yeti began producing in 2017 and has honed his ability to craft powerful melodies and cohesive songs across genres. Master Yeti’s versatile catalog is in part due to inspiration from his father, an esteemed pianist and the Minister of Music at Mount Joy Baptist Church in Chicago, and late uncle, an acclaimed left-handed bass player.
Having attended Columbia College Chicago on an art scholarship, Yeti got on the grind as an enterprising entrepreneur by working as a graphic and web designer before founding his Chicago-based creative design, artist development and music production house, Yeti Studios. In 2015, he also partnered with his brothers to launch a culture-first signature fashion brand, Veyron Calanari, in Chicago’s West Town neighborhood.
Master Yeti is leveraging his music presence and creative design skills to step into artist development and is turning his focus toward a career as a songwriter, music producer, and creative director to secure far-reaching placements in commercial music, film, and television. He envisions his roster of future collaborations to include A-list talents such as Drake, Ye, Post Malone, Lil’ Baby, Migos, Nicki Minaj, and more.
Check out the new single, “Livin Life,” by Master Yeti below. After the stream, don’t forget to follow the rising star on social media.