Fall River, MA. lyricist Sinical delivers another hit single with “Under Pressure”. From the moment Sin steps into his recording studio, he is subliminally setting the plot for the viewer. He daps up childhood friend, business partner and producer Rockwood, as the logo of Sound Lair Studio flashes across your screen.
“Rock and I had an impromptu session early one morning. As I approached the studio, I heard the beat to Under Pressure playing. I asked him who he made this for, and he said whoever wants it. A few hours later we had the track recorded”. The title of the song is indicative of Sinical’s raw emotion during this period. He had just lost his grandparents and his music career seemed to be spiraling out of control.
The production is laced with intense strings, dramatic horns, cinematic bass and captivating boom bap melodies. Combined with the bar heavy wordplay and story telling of a man who feels all too comfortable with his back against the ropes, which seems fitting for a video filmed in a boxing gym.
Throughout the song Sinical reminds us that his perspective on life is all or nothing. From the energetic ques in his voice to the sombre stare in his eyes. You can feel his passion and hear his pain. A man with purpose who is poised yet volatile when backed into a corner, but does not falter when he is under pressure.
Song: Under Pressure
Produced by: Rockwood
Directed by: SandoFilms