Following backlash over a controversial ad showing babies with BDSM bears, Balenciaga has issued a new statement strongly condemning child abuse.


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In the statement, Balenciaga writes: “We strongly condemn child abuse; it was never our intent to include it in our narrative. The two separate ad campaigns in question reflect a series of grievous errors for which Balenciaga takes responsibility.”

You can see the full statement below.

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The original apology from Balenciaga is available here.

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Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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